THE SOLID STORY
Anthony Nasr - Founder and Director
After spending the majority of my adult life working in the beauty industry, it was plain to see that mens and womens day-to-day needs were completely different. With such contrasting needs you’d think finding products that were specifically designed for men and the way men operated would be pretty easy - this wasn’t the case.
With over 12 months of research and development it came as no surprise that the range we ended up producing was a far cry from what is commonly available. The solidified nature of the products made for a durable, hard wearing and convenient alternative to traditional water based products.
Our products are 100% Australian made which allows for a close eye on quality whilst still being able to simply trace back the origins of our raw ingredients.